Thomas Hornall
Writer · Norway

News reporter → ghostwriter for exceptional founders

Since 2023, I've made $500,000 ghostwriting for entrepreneurs.

But before that I spent 7 years slowly burning out in a low-paid journalism career. I was a news reporter running from courtrooms to crime scenes, political rallies, and mass protests.

It paid me enough to survive and not a penny more. So I barrel-rolled out of the profession with nothing but a vague idea that I'd write online.

The first six months were a struggle. Then I began landing high-paying clients from a laptop in my kitchen. Now I share how I became a well-paid ghostwriter working on my own terms, no commute (see ya later, 7am Piccadilly Line), from a ski resort in Norway.

In my newsletter, I go over exactly how I did it, including the Zero to $10k a Month Ghostwriting Blueprint I wish someone had handed me when I started.

Thomas on a Scottish ridge with his two spaniels

How it actually happened

From the courtrooms to the mountains.

The newsroom

The UK Press Association and The Scottish Sun kept me busy for seven years. One week a murder trial, the next a royal engagement, the next a protest in the rain. At 25 it felt like the best job in the world.

Eventually I realised I'd never own anything. I was living month to month, finishing every one of them negative £1,000 into my overdraft. The pay topped out at a middling salary, and the irregular shifts were wrecking my health.

So I handed in my notice with no clients and no plan, except a sort of unwarranted belief I'd make it happen.

Thomas in shirt and tie, interviewed in a newsroom

Publishing to crickets

My first posts on X and LinkedIn went out to an audience of nobody. I kept posting, mostly because I had no other plan to fall back on.

Then I found a marketing agency owner who had clients but couldn't write, and I filled that space. The first invoices were small, but they covered my base expenses and proved the whole idea worked.

I joined communities and wrote online every day, until one month the writing matched my old salary. That was the moment I knew this was REAL.

Thomas head-down at his newsroom desk

Norway, now

Eventually I picked up enough clients to move countries. To the most expensive, heavily taxed country on earth, no less. I packed up my flat, dog, and girlfriend, and drove north.

These days I go straight for founders who've already built and sold companies, and help them build their digital reputations. Half a million dollars booked so far, a few good hours a day, mountains out the window. (Still working on my Norwegian.)

Thomas and Guro with their dogs on a fjord summit in Norway
Guro skiing at dusk with four spaniels
Thomas at the cabin door, a horse and dog outside
Thomas backpacking on a ridge above a Scottish loch

The newsletter

Put your ideas across clearly. Build a digital reputation around what you love doing.

Sign up and you get one short bulletin a week, with something you can run the same day. I cover:

  • How to keep high-paying clients for years, while other freelancers chase one-off gigs
  • The positioning mistakes that keep writers underpaid, and how to grab a reader by the throat with specificity
  • How to land founder clients when nobody knows your name
  • The Zero to $10k a Month Ghostwriting Blueprint (one reader landed a $5k client straight from this)

Free · roughly once a week

Get the Zero to $10k a Month Ghostwriting Blueprint.

Every step that took me from burnt-out reporter to $500k writing online. Yours the moment you sign up.

No spam. That's a promise I can keep from here.

Thomas Hornall · writer · est. Scotland, based NorwayLinkedIn